I find a list of words that relates to your company and the services or products you offer. Call to mind the words I believe that getting people to respond to what you want them to do and concentrate on them. This could include converting into leads or potential sales. Once you have this list, select one, you should use on your website.
What they may do is make you number one for an obscure phrase like “20-something Internet marketing advisor Nottingham.” Phrases that will do nothing to help your business.
If you are a marketers or online entrepreneur with a message to get out to the masses, there are really only 2 types of content you’ll be coming up with.
Do they understand search engine optimisation, and offer this as a service? You may not be interested in having search engine optimisation performed on your website today, but it is an inevitable path you need to take at some point, and not having a website designed in a search engine friendly manner from the beginning will likely cost you a lot more to have your site redesigned at a later stage.
This list was provided to me by my mentor so I cannot vouch for everything in there. I use it myself regularly and try to clear out any dead links etc, but there will be some in there still.
This is the ultimate content marketing system. Accept that to generate quality articles you must be well versed with the topic that you select or with the topic of your niche. No use trying to pen down say “Art of Performing heart surgery” unless you are an specialist in that area. So you need to earn knowledge by understanding your topic or take the help of an external content writer with expertise to do so.
Certain niches simply convert better. And if you are an affiliate marketer, this is CRITICALLY important to determining how many articles you are going to need to write to make a lot of money.