See what’s hot in any given industry. Staying abreast of what people are sharing and saying around a particular topic will give you important insights into what your audience is interested in.
So these are my top three suggestions for turning your “ideas into content”, and “content into Cash”! Try to be as fresh and original as possible with your work.
It also has to be interesting. Humor, storytelling and the proper use of graphics will make the post attractive to readers and they’ll want to share it with their friends or even repost it on their own blogs. This is where the magic of content marketing and content syndication lies.
Don’t worry as this is one thing that you can learn and even master in no time as the process is pretty straightforward. Know your target audience. Having a clear idea of the people that you’re writing for will surely make a lot of difference. Knowing what they want and what they do not want will help you easily figure out what to use/include and what not to use/include on your content. Research these people and build relationship with them as soon as possible. My advice is to make time to join them on forums and related blogs. Read their posts and you’ll surely get an idea about their specific needs, demands, and preferences.
You must drive people to your sites before you can sell them anything. ‘Build it and they will come’ only happens in the movies. People don’t want to spend hours trawling through pages of results from search engines. They want an answer NOW and hit that download button to solve their problem so you have to be there to provide it and make that sale. That leads onto a whole other learning module about traffic and search engine optimisation and there are loads of traffic and Seo manuals out there covering this ever changing subject.
Some call it Globalization. Others call it Free Trade and yet we still have many that call it scary. Who was responsible for marketing or selling you on the last decision that you made?
A blog with an online marketing purpose has to focus on the particular market it’s attempting to attract. That usually means content of interest to that market. For example, a person selling Pensions might focus their blog on investment strategy. Such a site would include economic commentary, investment trends, and legal methods to reduce tax.
Never claim to be a guru let them call you by that. Let them know where your loyalty lies- the money or their progress. When people see they are making progress from your advice they will stand to be counted when you suggest an e-book or software that will help them the more. We buy things from those we know and trust.