Most important get your target keywords right. We will not discuss keywords and key phrases and your target market here. We start assuming that you have your target keywords and target niche market clearly defined.
Now, make sure that you are offering value with your hubs. This website is more than just another content marketing site; it’s a business asset. Not only can you drive traffic to your websites, you can also earn revenue from their ad program. And this is a very effective way to create passive income for you business and accumulate a marketing budget.
I’m not advocating that you do anything unethical here. Don’t make up a testimonial or pay your Mom to write one for you. Instead, offer a sample of your services free of charge to a friend or acquaintance in exchange for their positive feedback. (Obviously you have to over-deliver on what you promised!) Post the testimonial and their headshot on your website and you have just begun marketing your business! Repeat that action a few of times and your success stories will start shaping up.
This is the most frustrating thing I have learnt. Most web designers (especially the ones at the budget end of the market) cannot build a website that will generate good search engine rankings if their life depended on it. They have absolutely no clue about Seo (search engine optimisation) and will sell you designs that are search engine poison. The problem is most of them can talk a good fight and will baffle you with jargon that hides that they have no idea what they are doing.
Do they understand search engine optimisation, and offer this as a service? You may not be interested in having search engine optimisation performed on your website today, but it is an inevitable path you need to take at some point, and not having a website designed in a search engine friendly manner from the beginning will likely cost you a lot more to have your site redesigned at a later stage.
If you don’t start with the foundations in the right place, you can’t build a business on what you do. A great big penny more than dropped on my head, I’d tried hundreds of things, but not setting things up properly, not waiting until they were running properly, all sorts of errors.
I find a list of words that relates to your company and the services or products you offer. Call to mind the words I believe that getting people to respond to what you want them to do and concentrate on them. This could include converting into leads or potential sales. Once you have this list, select one, you should use on your website.
A picture, or a video is usually one of the 1st thing a human eye will gravitate towards when opening a page on the internet, and even more so if the image is of a human face. Try it for your self. Open a page on the internet containing text and a picture or a video and “watch” where you look yourself.