Always offer great information. You would want to impress your readers not only to get them to read your content until the end but also to lure them to check out other things that you’ve published online. These could be your articles or your blog. One way to make this happen is by giving them great value for their time. Share with them the things that they’ll find interesting and extremely useful. Whenever possible, offer thorough, in-depth explanation, expert tips and advice, trade secrets, and useful techniques. The more useful your articles are, the better.
But achieving that initial boost is not usually easy. Most businesses don’t have the necessary expertise in-house and have to resort to employing an external consultant. Choosing the right search engine optimisation (Seo) consultant will be vital if you’re looking to get the best possible results.
There is a way to make to them a little more lucrative – but lets not run before we can walk. If you have a well established blog you may find people approach you to pay for ad space. This can be very lucrative but unless you have a long fixed contract with the advertiser it cannot really be relied upon. Plus, you have to be sure to keep your blog is up to date and the traffic coming through or you may lose your sponsors.
You’ll find a lot of definitions of content marketing and pretty much all of them will center around the idea of creating quality content with the purpose of persuading a defined audience to buy from you – without being annoying and salesy.
Ever notice that just about every magazine has some sort of quiz inside? That is because people like their content to be interactive. Quizzes offer the opportunity to learn something about yourself or reinforce something you know about yourself. They also allow you to interact. Quizzes, like lists, can be funny, interesting and informative for the user or interesting and informative for you. You can use a quiz to learn more about your prospects and customers.
Publishing is now marketing and marketing is now publishing. Your influence stems from your value. Your value stems from your content and your relationships.
Probably the biggest reason why some websites fail is because they are not Seo friendly. Being Seo friendly is about having good high quality content. A search engine robot will crawl your text, rather than images, so avoid overloading your pages with images as these are not useful in Seo and often just slow down the website instead. Part of high quality content, is having good meta and title tags too.