Activity (or busyness) in social media domains does not equate to goal achievement. It’s expensive to create content (time and/or money) – if your content distribution strategy isn’t clear you’re shooting blindly and wasting valuable resources.
This is the most frustrating thing I have learnt. Most web designers (especially the ones at the budget end of the market) cannot build a website that will generate good search engine rankings if their life depended on it. They have absolutely no clue about Seo (search engine optimisation) and will sell you designs that are search engine poison. The problem is most of them can talk a good fight and will baffle you with jargon that hides that they have no idea what they are doing.
Hopefully the point is understood. While there are certainly times and places for direct mail campaigns, so too are there for email marketing campaigns.
In this two-part series I am focusing on what you need to do to build a website. Whether you are building a brand new website, or re-designing an old website, or currently using a web design company for ongoing maintenance, these tips will help to make sure you are getting the best deal.
Your system should initially focus on brand promoting. You must let people know what you are and what you are offering. The best way to do this is to promote it socially is through social media sites like Facebook, Twitter and Youtube and should also go for content marketing strategies like article, press release and reviews. To start up go for one strategy and master it. Once you have mastered it hit for the other one.
SEO consulting is easier since they can explain to you the process and possible ways to increase the page rank of your website in popular search engines such as Google, Bing, Yahoo, etc.
search engine optimisation is a pain in the behind. The amount of work it takes to get good positions for your site is just not worth it when you can leverage off the work of others.
You may think that the post you have made about your new novel is the best thing that you can do to get your name out there and get the revenue pouring in. But you stand a much better chance of breaking through if you are contributing to active discussions. You are more inclined to use your creativity and not your salesmanship in this type of forum. And it is this attitude that will more quickly get you noticed. From there, people will want to know more, and sales are right around the corner.