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This book is excellent for beginners to Seo. It leads you, step-by-step, through all of the “legitimate” and worthwhile tactics required to optimise your website for search engine ranking.

III. Specialize in a Niche: The reason I advise this is that you can not only charge more, it can be easier to land clients because your marketing will be more focused.

Leverage content optimization tools. Use new content optimization tools such as InboundWriter to get a better sense of what your target audience is searching for and sharing online in real-time. Use these keywords and phrases to trigger ideas, as well as, apply them in your content to ensure enhanced online visibility.

TRAINING & Tips Blog Post – This is pretty much what this blog post is. I’m providing some training for you with this post with the aim of teaching something. You can either aim for organic traffic, social traffic or both. These ones are very powerful if done right. But there’s also a way to do them Wrong. The fact is, a lot of people are writing the same old boring articles like “lead generation tips” or “marketing tips” and the usual stuff. If you want to know how to stand out in your content, then read more here for some content marketing strategies.

Humor tends to be the most popular type of viral content found online. However, a touching story, life lesson, or an inspirational story also spreads quickly. If you have a story to share, craft it well, make it public and then share.

For example, let’s take the normal basic service you might commonly see on offer. By this we mean a sales strategy and perhaps a DM campaign. It hardly breaks new ground. At the other end of the scale you get companies that can offer a complete end to end service. This incorporates literally everything from advertising, to branding, copywriting, web design, right the way through to search engine optimisation and public relations campaigns. If done correctly it leaves literally no stone unturned.

Within 2 hours I had registered a business name and purchased my first domain. That was the easiest part of the journey. Since then it has been all about learning and working. You see I work full time and my business requires that I invest several hours every evening to support it.