Tag: Engines

Google: The Brother Of All Search Engines

On: By: bigapple

Call to Action – After the copywriter has described your product or service and demonstrated how it can benefit the consumer, he or she will provide a call to action that lets the reader know what course of action should be taken. This might be to click through for a free offer or to place an order. It might be that you want them to subscribe to a newsletter. Whatever you want the reader to do, your copywriting service should make it clear. This is where your Seo content really pays off for you.

Before we look at our 10 top tips for local Seo, what should you, as a small business owner, be looking for if you are wanting to hire one of the many Seo agencies for search engine optimisation? You need to find a Seo company who specialises in increasing your online presence and converting visitors into new clients. Your Seo specialist should have working knowledge of the local marketing environment and who will also be able to provide you with some Seo tips and search engine optimisation training.

I’m not advocating that you do anything unethical here. Don’t make up a testimonial or pay your Mom to write one for you. Instead, offer a sample of your services free of charge to a friend or acquaintance in exchange for their positive feedback. (Obviously you have to over-deliver on what you promised!) Post the testimonial and their headshot on your website and you have just begun marketing your business! Repeat that action a few of times and your success stories will start shaping up.

But list building is a slow process and typically doesn’t result in quick sales. Instead, know that as you acquire names over a period of months, then years, you’ll have long term prospects who’ll come to trust you and your opinions and seek you out when they’re ready to make real estate transactions.

Tell the World Who You Are: A good Ebook is all about excellent content marketing and soft selling. So the idea is the content you’ve created should have helped to solve a pain point and educated the reader on the chosen subject, while simultaneously opening them to the idea of coming to you for more help. So, it is time to tell them who you and what you offer. Create an “about us” page complete with company story, logo, service offerings, and helpful links.

The main goal for a Bum marketer is to try and land his or her article in Google’s or Yahoo, MSN, Bing and so on, search engines. Once the article shows up on these engines, people like you and me browsing for whatever we’re looking for, browse through them.

Use Internal Links. You want the search engines to be able to find their way around your site. Think how difficult it would be to walk around a city like Edinburgh if there were no sign posts or if you didn’t have a map. Links from your homepage to other pages on your site act as sign posts that search engines can use to rank your pages. You need to work out what are the main pages that you want to rank for and then link to these pages. Then use relevant keywords to link to these pages. For example, to rank a page for “Edinburgh builders” use the word “Edinburgh builiders” in the text that links to that page. Remember to use keyword diversity to make it look more natural. So don’t just use anchor text keywords, but other words like “contact us” or “click here”.

Search Engine Optimisation: How To Rank Better In Search Engines

On: By: bigapple

You can break the niche down as much as you like, say for instance; writing about shopping for, cheap plus-size dresses,, or selling plus-size women’s clothes on eBay. There are lots of niches and people who want to delve deeper into understanding them will happily pay for a good product where all the knowledge is there in one place.

content marketing means creating and sharing valuable free content to attract and convert readers into customers and customers into repeat buyers. The type of content you share is closely related to what you offer. In other words, you’re educating people so that they know, like, and trust you enough to do business with you.

It gives the average person the ability to by-pass all the necessities that are involved with setting up a work at home Internet/Affiliate marketing business. And allows them to advance with their learning in their own time with plenty of available resources to fall back on.

SEO consulting is easier since they can explain to you the process and possible ways to increase the page rank of your website in popular search engines such as Google, Bing, Yahoo, etc.

I am no search engine optimisation expert, but I do know that content drives traffic. You do need to know how to write well enough. Do not rely upon paid writing services. C grade article writing does not win you traffic.

This is the most frustrating thing I have learnt. Most web designers (especially the ones at the budget end of the market) cannot build a website that will generate good search engine rankings if their life depended on it. They have absolutely no clue about Seo (search engine optimisation) and will sell you designs that are search engine poison. The problem is most of them can talk a good fight and will baffle you with jargon that hides that they have no idea what they are doing.

Your web hosting is the electronic equivalent of the landlord who leases you office space for your business. Your web host is the location where your business lives.

Google Vs Bing – Search Engines Gear For Battle – But Where Is The War?

On: By: bigapple

I find a list of words that relates to your company and the services or products you offer. Call to mind the words I believe that getting people to respond to what you want them to do and concentrate on them. This could include converting into leads or potential sales. Once you have this list, select one, you should use on your website.

What they may do is make you number one for an obscure phrase like “20-something Internet marketing advisor Nottingham.” Phrases that will do nothing to help your business.

If you are a marketers or online entrepreneur with a message to get out to the masses, there are really only 2 types of content you’ll be coming up with.

Do they understand search engine optimisation, and offer this as a service? You may not be interested in having search engine optimisation performed on your website today, but it is an inevitable path you need to take at some point, and not having a website designed in a search engine friendly manner from the beginning will likely cost you a lot more to have your site redesigned at a later stage.

This list was provided to me by my mentor so I cannot vouch for everything in there. I use it myself regularly and try to clear out any dead links etc, but there will be some in there still.

This is the ultimate content marketing system. Accept that to generate quality articles you must be well versed with the topic that you select or with the topic of your niche. No use trying to pen down say “Art of Performing heart surgery” unless you are an specialist in that area. So you need to earn knowledge by understanding your topic or take the help of an external content writer with expertise to do so.

Certain niches simply convert better. And if you are an affiliate marketer, this is CRITICALLY important to determining how many articles you are going to need to write to make a lot of money.