At this point in my studies, I realized that there was another layer to this learning curve. When they were talking about traffic, they really meant audience retention.
One of the first Facebook Apps that I used to brand my Business Fan Page and make it stand out was the Static HTML App. Now there are many apps that you can install on your Fan Page to promote your business, product or service, interact with your fans, build your list and more.
A picture, or a video is usually one of the 1st thing a human eye will gravitate towards when opening a page on the internet, and even more so if the image is of a human face. Try it for your self. Open a page on the internet containing text and a picture or a video and “watch” where you look yourself.
You must drive people to your sites before you can sell them anything. ‘Build it and they will come’ only happens in the movies. People don’t want to spend hours trawling through pages of results from search engines. They want an answer NOW and hit that download button to solve their problem so you have to be there to provide it and make that sale. That leads onto a whole other learning module about traffic and search engine optimisation and there are loads of traffic and Seo manuals out there covering this ever changing subject.
They recognized the advantages of video and content marketing, but really didn’t know where to start. This led to the creation of “The Content Ideas Factory”, a simple but effective solution to their problem, which helps them make better use of our content distribution software products.
So, how can you deal with this? Unfortunately, it’s not possible to set out a detailed pre-build marketing plan in a short article, so I can only give you some ideas.
Often, web designers and/or their clients forget about or give little thought to the marketing. In short, the design then launch their web site. And only then do they consider how they are going to market it.