Use Internal Links. You want the search engines to be able to find their way around your site. Think how difficult it would be to walk around a city like Edinburgh if there were no sign posts or if you didn’t have a map. Links from your homepage to other pages on your site act as sign posts that search engines can use to rank your pages. You need to work out what are the main pages that you want to rank for and then link to these pages. Then use relevant keywords to link to these pages. For example, to rank a page for “Edinburgh builders” use the word “Edinburgh builiders” in the text that links to that page. Remember to use keyword diversity to make it look more natural. So don’t just use anchor text keywords, but other words like “contact us” or “click here”.
Search engines provide info to the countless users they receive each day. Run relevant links many sites that an user can be hunting for. If your site’s link pops up as 1 of the top ranked websites on the look results page, you stand a great chance the user will click your link and visit your website. While search engine optimisation is really a cheaper and low price way to get your site a high rank, invite advertisements can always will be with the top ranks.
Second, clearly define your target market (s). Decided niche you want to target, ensuring that this is the right place for you. Decide who it is that you aim to communicate with. What problems are they seeking to solve? What type of language, terms, and symbols do these people deploy in relation to their problem? So, plan how to shape your offer on the website to satisfy these customers’ needs.
It is no surprise if you look at the list above to realize that many internet marketing launches follow the Exact same model. I am hoping that if you now realize this, it may cause you to spend a little more time researching the product before “buying the One Time Offer”. Because you know this information you can not get “sucked in” to the buying process.
II. Contact Companies Directly: Practically every business that is online needs some type of content, eg, blog posts, newsletter material, updated web content, etc. So contact businesses directly. They’re easy to find online via their social media profiles and, their websites. Not only will you be cutting out the middle man (eg, job boards), you will be cutting down on your competition too.
You need Competition to make real money with content marketing. Those mini niches, or little keyboard lists you see passed around of “high volume low competition” phrases are NOT going to make you any real money, and in my view, are mostly worthless and distracting. The key to crushing it with your content? Big evergreen niches that never go out of fashion – diet, dating, divorce, and the sort of stuff that never goes out of style.
A very complex net can only be achieved with a lot of planning. When your keyword strategy isn’t that complicated, you can get by through highlighting keywords in random articles and using them as hyperlinks. When your keyword strategy is complex, you really do have to plan out which articles are going to support which keywords, and plan ahead so that support for each keyword is equally distributed. The length of long-tail keywords means that you can’t get away without this thorough planning.