Most important get your target keywords right. We will not discuss keywords and key phrases and your target market here. We start assuming that you have your target keywords and target niche market clearly defined.
If you don’t start with the foundations in the right place, you can’t build a business on what you do. A great big penny more than dropped on my head, I’d tried hundreds of things, but not setting things up properly, not waiting until they were running properly, all sorts of errors.
That is the key to your title for your ebook. Find your unique selling point and describe it in a few words. Some people get overly concerned with trying to fit in as many keywords as they can in the title in the hope of search engine optimising at this point, but that is missing the aim of the task. The title that you choose for your Ebook is meant to appeal to people, not search engines. You want to sell it to people who have seen the name on a list of titles, the search engine optimisation comes only when the book is completed.
At this point in my studies, I realized that there was another layer to this learning curve. When they were talking about traffic, they really meant audience retention.
Use keywords. Getting your content listed on relevant search page results is a huge thing for your content marketing campaign. This means your potential clients will easily find you. You can make this happen by simply optimizing your content or making them search engine-friendly. Ideally, you should use one primary keyword and at least 2 related terms that are usually search for by your target audience on each article or blog post that you write.
Introduction – Just like the first 2 paragraphs in this article, every article must have an introduction that does a couple of things. First, it’s a good idea to identify what the article is going to be about. You can reiterate the title if you want or you can identify what they are going to get out of the article by reading it. The second thing you should do in an article is define the main subject. In this case, I defined exactly what article marketing is.
In this final installment, I would like to introduce you to some different approaches that you can take to turn “ideas” into “content”, whether it’s a video script, an article a blog or a podcast. This list is by no means exhaustive, but hopefully will get you going!
Including a promotional gift with a mailer ensures the mail is opened. Everybody loves to receive gifts in the post. Once the mailer is opened your information will be in full view by the recipient which will ensure your message is conveyed. Make sure you choose something that is in keeping with your campaign to add to the overall message from your company.