Cases like this prompted me to write this article. People need to be aware of certain essentials when looking for a web design company. Let’s face it; the average person doesn’t know how much work is really involved in working on a website, and some ‘let’s-make-a-quick-buck’ businesses try to take advantage of this.
I am no search engine optimisation expert, but I do know that content drives traffic. You do need to know how to write well enough. Do not rely upon paid writing services. C grade article writing does not win you traffic.
Use Internal Links. You want the search engines to be able to find their way around your site. Think how difficult it would be to walk around a city like Edinburgh if there were no sign posts or if you didn’t have a map. Links from your homepage to other pages on your site act as sign posts that search engines can use to rank your pages. You need to work out what are the main pages that you want to rank for and then link to these pages. Then use relevant keywords to link to these pages. For example, to rank a page for “Edinburgh builders” use the word “Edinburgh builiders” in the text that links to that page. Remember to use keyword diversity to make it look more natural. So don’t just use anchor text keywords, but other words like “contact us” or “click here”.
Online marketing is what works. Even the best performing business opportunity will not work without people joining it. That’s why marketing is so important. Marketing is what creates millionaires. When it comes right down to it, marketing is what makes money. Nothing else will do it. You have to get “eye balls” to your products and services. Be sure to learn all the different traffic building strategies if you hope to succeed online.
SEO consulting is easier since they can explain to you the process and possible ways to increase the page rank of your website in popular search engines such as Google, Bing, Yahoo, etc.
First, it’s important that you understand the reason why you need to build your coaching business through content marketing. As you’re selling information-based products, you need to show your potential clients that you have the needed expertise or in-depth knowledge to help them out or to address their needs. There’s no better way to do that than sharing what you know to these people. The more in-depth information you share, the better your chances of earning their trust and later on, their business.
You Tube. Google owns this shared video website and you can search for videos based on keyword phrases. Most of the videos will include an URL for a specific opportunity that you can then go to the website and check out closer.