This list was provided to me by my mentor so I cannot vouch for everything in there. I use it myself regularly and try to clear out any dead links etc, but there will be some in there still.
With content marketing, you can attract customers at every point of the buying process. You can become the number one source for opinions, reviews, videos, articles, buying guides, product comparisons, and more. You can be the “Go To Guy” for that prospect.
Like most things in life, there is an art and a science behind article marketing. There’s also a blueprint for success to writing articles, so lets go ahead and identify the 3 elements that make up a perfect article.
Leave your “shy” self at home. At the office, on the phone and in person you need to be “on.” Engage with your clients, be politely aggressive and start the conversation.
How long have they been in business – Everyone needs to start somewhere, but if you are hiring someone that has just started their business and does it part-time, make sure this is not just a little hobby they have on the side to bring in a few additional dollars. This designer might not be around in twelve months time when you need to make changes to your website. This will be a real problem if they had the original design files–it is not standard practice for your designer to give you the original design files without you incurring an additional cost.
You must drive people to your sites before you can sell them anything. ‘Build it and they will come’ only happens in the movies. People don’t want to spend hours trawling through pages of results from search engines. They want an answer NOW and hit that download button to solve their problem so you have to be there to provide it and make that sale. That leads onto a whole other learning module about traffic and search engine optimisation and there are loads of traffic and Seo manuals out there covering this ever changing subject.
Instead, they are wanting and seeking information to help guide them in their quests to buy and sell real estate. No wonder the most successful lead generating web sites are those that offer an abundance and diversity of information.