Search Engine Optimisation Basics For Public Relations Practitioners

October 2, 2019 | By bigapple | Filed in: Search Tips.

The virtual is becoming a powerful force. But . the force has a dark side, young Skywalker. Have you noticed how deep we are withdrawing into, and relying on this new virtual world? And, have you noticed that for every good action there is a reaction that is just as or even more powerful?

Maybe you’re a great cook and have mouthwatering recipes you can share. Maybe you are a wiz at creating crafts. Or, maybe you are an expert in marketing, or finance. Whatever your area of expertise, there is an audience just waiting to learn from you.

Try to implement the communication word that attracts them, to be part of our business. Using words such as ‘we’, ‘us’ and ‘you’ is the best, when it comes to building relationship with content.

Black hat search engine optimisation is simply cheating. Google has a long memory; that means if you do a bit of black hat now and then stop, Google will still remember your bad behaviour. And track you down.

This might be to sign up for your newsletter, download your free e-book, or share your content on social sharing sites like Twitter, Facebook and Google+.

You need to write your copy so that it is persuasive to both humans AND search engines. This is an art form and a science that takes many years to master.

One method that I highly suggest is content marketing. You see, content will always be here. I mean let’s be honest with ourselves. most of us don’t have the money to invest in paid advertising ventures. But we sure do have a lot of time on our hands. How much content do you think you could publish online if you dedicated yourself to write for six hours every day? How many articles would that be? How many people do you think you could get to your business opportunity? The answer is obviously unlimited.

Open “WordTracker” website in a browser, and either using the free trial or account, login to the website. Using the WordTracker wizard tool type in the same product or service you typed in step 1. Copy the results into the spreadsheet.

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