Don’t be afraid to ask direct questions about the methodology that they will be employing. Also remember that it’s very hard to guarantee quick results in the world of Seo. If a consultant offers rapid results then this should immediately be sending you a warning signal.
The name of the real estate marketing game nowadays is capturing the names and email addresses of everybody you meet to develop your own list of responsive buyers and sellers.
This encompasses anything that relates to your website but isn’t on your own site. Mostly this focuses on links pointing back to your site and most Seo firms concentrate their efforts on these.
You must drive people to your sites before you can sell them anything. ‘Build it and they will come’ only happens in the movies. People don’t want to spend hours trawling through pages of results from search engines. They want an answer NOW and hit that download button to solve their problem so you have to be there to provide it and make that sale. That leads onto a whole other learning module about traffic and search engine optimisation and there are loads of traffic and Seo manuals out there covering this ever changing subject.
Never claim to be a guru let them call you by that. Let them know where your loyalty lies- the money or their progress. When people see they are making progress from your advice they will stand to be counted when you suggest an e-book or software that will help them the more. We buy things from those we know and trust.
It also has to be interesting. Humor, storytelling and the proper use of graphics will make the post attractive to readers and they’ll want to share it with their friends or even repost it on their own blogs. This is where the magic of content marketing and content syndication lies.
And the outcome? Prospects will continue to come back to you again and again until they’re ready to buy or sell real estate. And guess who’ll be there ready and able to help them?