Why? Because when you’re providing services that have to deal with emotional hot-buttons like investing, buying or selling real estate, or even life coaching most people want to do a little research. They want to be assured that they are making the right decision.
Spice things up a little. If you want to get the best results from your content marketing solutions, you will need to Use information that will help these people solve their problems. Remember, you want people to perceive you as an expert. So, write your emails with the sole purpose of providing value. Load useful information into these emails. You should never over promote your products to your list. If you do this, people will start to doubt your ability to teach them.
In fact, social media can keep you so busy that it’s easy to forget that the whole point is not to make more friends, but to make friends with purchasing power (i.e., friends with benefits).
Facebook Groups: If you don’t have a Facebook account, you should get one now. It’s a great place to meet other people in your niche. They may also be interested in your content! You can join multiple groups in your niche, (e.g. network marketing groups) and post your content on the wall so multiple people in that group can view it.
This is another way of gathering more knowledge to make a decision. Reading customer review, reading articles on the subject, watching videos, twittering friends, e-mailing friends, reading Consumer Report, or calling an expert on the subject are all simply ways to gather more knowledge.
Do they understand search engine optimisation, and offer this as a service? You may not be interested in having search engine optimisation performed on your website today, but it is an inevitable path you need to take at some point, and not having a website designed in a search engine friendly manner from the beginning will likely cost you a lot more to have your site redesigned at a later stage.
If you are a marketers or online entrepreneur with a message to get out to the masses, there are really only 2 types of content you’ll be coming up with.
Depending on your niche and the nature of your blog you may need to post more often than others do. If you are considered as a source of information by your readers, then posting often will mean that you do not disappoint them. Additionally, if the reader demographics on your blog show that you have a following of people that need much information, then you may have to provide some content each day to meet their needs. In this case, you should not provide too much information at once as this can become wearisome. Write short, clear posts that will be easy to read and process.