What we are trying to achieve in this article is finding a title that describes the overall theme of the website, incorporates your main product or services and also is able to sell in a few short words; as this will be seen as the title in the search engine results pages. From an online marketing view point it is also important to consider company and product branding; it may be important to include the brand in the title of the page also. From a pure Seo perspective it is more important to have the product or service present as this what is more relevant to the search a person would do in a search engine.
Black hat search engine optimisation is simply cheating. Google has a long memory; that means if you do a bit of black hat now and then stop, Google will still remember your bad behaviour. And track you down.
Direct traffic is your first stop. Most social and content marketing will result in navigation to your site, but this doesn’t necessarily mean that others are getting the message. Remember that sharing your brand is up to your audience members. What mediums are you using that allow content to be shared when the audience navigates to your site? Many Facebook apps allow status updates (your friend recently read an article). Be sure that you incorporate apps to allow for indirect third-party sharing in order to get the most benefit from direct traffic.
Lastly, in my own business, stopping a focus on keyword anchor text, and instead . ONLY worrying about crafting the right message to get the click, directly bumped my traffic by well north of 200%25.
The virtual is becoming a powerful force. But . the force has a dark side, young Skywalker. Have you noticed how deep we are withdrawing into, and relying on this new virtual world? And, have you noticed that for every good action there is a reaction that is just as or even more powerful?
Hopefully the point is understood. While there are certainly times and places for direct mail campaigns, so too are there for email marketing campaigns.
What browsers do they design a website for? At the very least, they should be testing in IE6, IE7, and Mozilla Firefox. Your website can look quite different between different browsers, and Firefox is very quickly gaining a large proportion of market share, so you can count on many of your web visitors viewing it in a browser other than IE.
You need to write your copy so that it is persuasive to both humans AND search engines. This is an art form and a science that takes many years to master.