The Web design should also include the Description tag. This is a short description of what the web page is about and it often appears just below the title in search engine results. Although the importance of the Description tag in search engine ranking is uncertain, the description in a web design acts like a sales pitch. This is your opportunity to tell the visitor what the web page is about and why he or she should click on your website. Remember, web design is not just about building a website and getting it ranked. A good web design should do all this, get the visitor to click on your website when it is found and sell your products and services.
Kids usually aren’t nearly as excited about outdoor art fairs as their parents are. Most of the vendors are going to be marketing crafts and products that your child just won’t care about. Just because the child doesn’t like any of the items that are being sold at the art fair doesn’t mean that they aren’t going to be begging their parents to buy them something. Odds are pretty good that the kids’ sunglasses you are selling will be just the thing the parent’s need to keep their little ones pacified.
This book is excellent for beginners to Seo. It leads you, step-by-step, through all of the “legitimate” and worthwhile tactics required to optimise your website for search engine ranking.
I am no search engine optimisation expert, but I do know that content drives traffic. You do need to know how to write well enough. Do not rely upon paid writing services. C grade article writing does not win you traffic.
Blog: It’s hard to find a better long-term strategy than a blog! It can serve as your content and article homebase which will make it a magnet for the search engines. You can add graphics, opt-in forms, videos, ads, etc., to make it a powerful lead-generation tool.
Use keywords. Getting your content listed on relevant search page results is a huge thing for your content marketing campaign. This means your potential clients will easily find you. You can make this happen by simply optimizing your content or making them search engine-friendly. Ideally, you should use one primary keyword and at least 2 related terms that are usually search for by your target audience on each article or blog post that you write.
If you’re in a service oriented businesses like wealth management or life coaching, you need to think of each social media outlet as a different social club.