Writing blog posts isn’t really hard if you are a good writer. But for the web, a few things have to be paid attention to. Keywords – the words people use in search engines to find what they are looking for, play a huge part in how the blog post is found. Keyword ‘weight’ plays a big part in the success of the post: too few keywords and the post becomes irrelevant, too many and it can look like spamming. It has to be just right.
To stay on top in 2012, increase your social media marketing, video marketing and online content marketing. You’ll reach your targeted market when your Internet marketing blends with your traditional efforts.
Cases like this prompted me to write this article. People need to be aware of certain essentials when looking for a web design company. Let’s face it; the average person doesn’t know how much work is really involved in working on a website, and some ‘let’s-make-a-quick-buck’ businesses try to take advantage of this.
Gone are the days when advertisers pumped out catchy messages and consumers passively received them. Today, consumers choose what marketing messages they wish to receive. They seek product information on their own terms, typically through internet marketing. You must think strategically about your marketing. Great products need a strong strategic marketing plan.
search engine optimisation (Seo) is a series of techniques which enable your website to rank higher in the search engines. Currently there are over 200 factors that affect your websites rankings. This makes it easier for visitors to find your site and helps drive traffic to it. And more traffic means more customers and increased turnover.
The Seo Analyzer is one of the greatest tool to commence optimization efforts. It is basically a report that provides a specific rundown of Seo elements that could necessitate a deep evaluation with a web site. The best part with this tool is that it keeps a copy of your previous reports and you can download them as PDF with just one click of your mouse.
Publishing is now marketing and marketing is now publishing. Your influence stems from your value. Your value stems from your content and your relationships.
How long have they been in business – Everyone needs to start somewhere, but if you are hiring someone that has just started their business and does it part-time, make sure this is not just a little hobby they have on the side to bring in a few additional dollars. This designer might not be around in twelve months time when you need to make changes to your website. This will be a real problem if they had the original design files–it is not standard practice for your designer to give you the original design files without you incurring an additional cost.