The virtual is becoming a powerful force. But . the force has a dark side, young Skywalker. Have you noticed how deep we are withdrawing into, and relying on this new virtual world? And, have you noticed that for every good action there is a reaction that is just as or even more powerful?
At this point in my studies, I realized that there was another layer to this learning curve. When they were talking about traffic, they really meant audience retention.
Without a clear and relevant content marketing strategy, you’ll attract followers who are irrelevant to your business – there’s no point having 50,000 followers if they aren’t in your target audience. How do you feed your ‘ideal client’ into your traffic generation strategy? With content your ideal client needs!
Maybe you’re a great cook and have mouthwatering recipes you can share. Maybe you are a wiz at creating crafts. Or, maybe you are an expert in marketing, or finance. Whatever your area of expertise, there is an audience just waiting to learn from you.
Ask your readers what matters to them? Don’t try to guess. You can do this through email newsletters and social media channels such as Twitter and Facebook.
There are, however, other, less intrusive forms of online marketing. Methods which do not rely on a third party ad provider and will improve your website. Welcome to the world of search engine optimisation. This is a world of making your website more attractive to search engines and to searchers.
Another way to check that your Seo is working is via your stats or analytics program. This will show you visitors to your website over time and the trend should be steadily upwards, taking into account any seasonality in your business.
Blogs are brilliant – but don’t be tempted to host your blog on a site such as WordPress or Blogger. If you are going to go to the trouble of hosting a blog, do it on your own site (and not just publish to your site).