Another advantage of contacting companies directly is that you can usually charge more. The reason is, businesses care about their brand. And many realize that they need to “invest” in content to make their brand believable, useful and trustworthy. So they don’t want to hire freelancers who’ll write for per article; they wouldn’t trust the quality.
I am no search engine optimisation expert, but I do know that content drives traffic. You do need to know how to write well enough. Do not rely upon paid writing services. C grade article writing does not win you traffic.
How long have they been in business – Everyone needs to start somewhere, but if you are hiring someone that has just started their business and does it part-time, make sure this is not just a little hobby they have on the side to bring in a few additional dollars. This designer might not be around in twelve months time when you need to make changes to your website. This will be a real problem if they had the original design files–it is not standard practice for your designer to give you the original design files without you incurring an additional cost.
This is the ultimate content marketing system. Accept that to generate quality articles you must be well versed with the topic that you select or with the topic of your niche. No use trying to pen down say “Art of Performing heart surgery” unless you are an specialist in that area. So you need to earn knowledge by understanding your topic or take the help of an external content writer with expertise to do so.
It fills an unmet consumer need. The key to all good marketing strategies, whether it’s a product development or a promotional strategy, is discovering what your customers truly want and need and then building it. Whether it’s something beautiful to add to their home or collection or some service that makes their lives easier, customers have unmet needs, and it’s your job to find them and fill them if you want a successful business.
So these are my top three suggestions for turning your “ideas into content”, and “content into Cash”! Try to be as fresh and original as possible with your work.
In fact, social media can keep you so busy that it’s easy to forget that the whole point is not to make more friends, but to make friends with purchasing power (i.e., friends with benefits).
But list building is a slow process and typically doesn’t result in quick sales. Instead, know that as you acquire names over a period of months, then years, you’ll have long term prospects who’ll come to trust you and your opinions and seek you out when they’re ready to make real estate transactions.