Selling Search Engine Optimisation To Potential Clients: The Do’s And Don’ts

March 11, 2019 | By bigapple | Filed in: SEO.

That said, it has also severely divided our world, in fact we ALL now live in two co- existing worlds. One is Real and the other is Virtual. And the problem is we are drawn a little deeper in to the virtual world a little more everyday. And where the two worlds collide is not clear at all. Sony says “Live in your world. Play in ours.” But how much fun is it really and what do we give up to have it?

If your company is ready to expand, determine how to most effectively and efficiently help it grow. Create a growth plan according to your industry standards, available resources and the amount of time, money and staffing you are willing to invest in the growth. Once you have a solid plan in place, focus on realistic marketing efforts that push the expansion while providing a manageable increase in customer/client development.

Opening Phrases – This is a chance for you to really grab the reader and compel him to continue reading. Your opening sentence or paragraph should also contain your keyword, as search engine spiders scroll from top to bottom when checking a site for its content. Remember that the average reader does not stay more than 20 seconds at any site if it does not interest him. Because of this, along with your title, the opening statement is the most important part of your content.

Direct traffic is your first stop. Most social and content marketing will result in navigation to your site, but this doesn’t necessarily mean that others are getting the message. Remember that sharing your brand is up to your audience members. What mediums are you using that allow content to be shared when the audience navigates to your site? Many Facebook apps allow status updates (your friend recently read an article). Be sure that you incorporate apps to allow for indirect third-party sharing in order to get the most benefit from direct traffic.

SEO is search engine optimization, which is the process of getting search engine traffic. And if you think about search engine content itself, probably 90%25 of it is articles.

There are, however, other, less intrusive forms of online marketing. Methods which do not rely on a third party ad provider and will improve your website. Welcome to the world of search engine optimisation. This is a world of making your website more attractive to search engines and to searchers.

Ever notice that just about every magazine has some sort of quiz inside? That is because people like their content to be interactive. Quizzes offer the opportunity to learn something about yourself or reinforce something you know about yourself. They also allow you to interact. Quizzes, like lists, can be funny, interesting and informative for the user or interesting and informative for you. You can use a quiz to learn more about your prospects and customers.

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