Promoting Your Business Website

February 7, 2019 | By bigapple | Filed in: SEO.

Use Internal Links. You want the search engines to be able to find their way around your site. Think how difficult it would be to walk around a city like Edinburgh if there were no sign posts or if you didn’t have a map. Links from your homepage to other pages on your site act as sign posts that search engines can use to rank your pages. You need to work out what are the main pages that you want to rank for and then link to these pages. Then use relevant keywords to link to these pages. For example, to rank a page for “Edinburgh builders” use the word “Edinburgh builiders” in the text that links to that page. Remember to use keyword diversity to make it look more natural. So don’t just use anchor text keywords, but other words like “contact us” or “click here”.

Conduct formal surveys with apps such as the Survey Monkey App. You can also do informal surveys by asking leading questions for your Fans to answer on the page itself.

For example, let’s take the normal basic service you might commonly see on offer. By this we mean a sales strategy and perhaps a DM campaign. It hardly breaks new ground. At the other end of the scale you get companies that can offer a complete end to end service. This incorporates literally everything from advertising, to branding, copywriting, web design, right the way through to search engine optimisation and public relations campaigns. If done correctly it leaves literally no stone unturned.

Building your ebusiness is just the first part of realizing your goal of making money online. The next step that you need to take is to promote your website and market your products to make sales and later on, profit. One of the most important decisions that you’re going to make is choosing the right tools and strategies that you need to use in order to reach out to your target market. Well, let me tell you that no matter who you’re trying to reach out, content marketing will definitely work out for you.

Somebodys Watching You – Have you ever thought about anyone doing a search on you or your business? No? Guess again. For one reason or another your name or business shows up on the Web every day of the week. Get the total story on this here.

Opening Phrases – This is a chance for you to really grab the reader and compel him to continue reading. Your opening sentence or paragraph should also contain your keyword, as search engine spiders scroll from top to bottom when checking a site for its content. Remember that the average reader does not stay more than 20 seconds at any site if it does not interest him. Because of this, along with your title, the opening statement is the most important part of your content.

Some personal expression is just fine. People need to get a sense of who you are and what you do. But if you want you’re marketing efforts to pay dividends, and then it is important the people you are friending and following have similar interests to your own. This will improve the chances they will accept your requests, and it will also give you a better chance of breaking through their defenses every time you make a post about what you do.

Intriguing Title and Synopsis: How many times have you opted NOT to read something because it sounded boring? I believe we all have, so don’t shortchange your title! I recommend writing your title and synopsis before you write the article body, since you will likely be more motivated at the beginning.

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