This might be to sign up for your newsletter, download your free e-book, or share your content on social sharing sites like Twitter, Facebook and Google+.
Research is vital to starting your campaign. Research all the keywords you want to use in your campaign as this will help you know what keywords work and do not. The keywords are vital to driving traffic to your website, so always remain precise and use phrases over single words. This is because using a single keyword may mean you will drive non-specific traffic, rather than specific traffic (i.e. people who are looking exactly for what you are selling). For example, if you are a car audio company and use the keyword ‘car’ you will drive traffic for people interested in cars, rather than car audio. You may want to localize your keywords as well, for example ‘limo hire in Peterborough’ in order to half the competition.
If you employ a search engine optimisation company then you need to check with them occasionally to find out what they’re doing on your behalf. If they send you a monthly report of links created (not all do – it’s by no means an essential part of the service and can be time consuming to compile) then make sure that you actually look at the report. Then spot check the links to make sure that they’re of the quality that was promised when you first shook hands with the company.
When they say it is all about the content they are right. It is about having the right words and keeping them fresh so that when Google looks to index sites based on these words, your site has every chance of being listed as high as possible.
When it comes to standard content forms, it does not get better than the ‘How To’. Your ‘How To’ content can be video, audio, or print – whatever your audience responds to.
Use keywords. Getting your content listed on relevant search page results is a huge thing for your content marketing campaign. This means your potential clients will easily find you. You can make this happen by simply optimizing your content or making them search engine-friendly. Ideally, you should use one primary keyword and at least 2 related terms that are usually search for by your target audience on each article or blog post that you write.
Online marketing is what works. Even the best performing business opportunity will not work without people joining it. That’s why marketing is so important. Marketing is what creates millionaires. When it comes right down to it, marketing is what makes money. Nothing else will do it. You have to get “eye balls” to your products and services. Be sure to learn all the different traffic building strategies if you hope to succeed online.
Many entrepreneurs get caught up in trying to write killer headlines and cookie-cutter templates. But, in the hands of the busy entrepreneur it’s just a recipe for overwhelm & mediocre pie.