In this two-part series I am focusing on what you need to do to build a website. Whether you are building a brand new website, or re-designing an old website, or currently using a web design company for ongoing maintenance, these tips will help to make sure you are getting the best deal.
Before we look at our 10 top tips for local Seo, what should you, as a small business owner, be looking for if you are wanting to hire one of the many Seo agencies for search engine optimisation? You need to find a Seo company who specialises in increasing your online presence and converting visitors into new clients. Your Seo specialist should have working knowledge of the local marketing environment and who will also be able to provide you with some Seo tips and search engine optimisation training.
Article marketing. I would suggest that you start your content marketing campaign by writing and distributing articles to directories. This is one of the fastest ways to share information online. All you need to do is write your articles based on the requirements of directories and get them published. The goal here is not only to educate your readers but also to build links through your resource box. These links will help in improving your page ranking and will act as gateways to your website.
Most important get your target keywords right. We will not discuss keywords and key phrases and your target market here. We start assuming that you have your target keywords and target niche market clearly defined.
Viral marketing is content that has captured the attention of the mainstream consumer. It is content that people bookmark, forward, post on social networking sites and link to. Viral content has the ability to spread from one corner of the globe to the other. It spreads like a virus and can change a business overnight.
Don’t worry as this is one thing that you can learn and even master in no time as the process is pretty straightforward. Know your target audience. Having a clear idea of the people that you’re writing for will surely make a lot of difference. Knowing what they want and what they do not want will help you easily figure out what to use/include and what not to use/include on your content. Research these people and build relationship with them as soon as possible. My advice is to make time to join them on forums and related blogs. Read their posts and you’ll surely get an idea about their specific needs, demands, and preferences.
Is everyone going to say yes? No, unless you have a powerful article then most are going to say no, but these publishers are always looking for good articles and stories to tell their list, so you will find people who are interested.