Then I started to uncover the tendency of people to overlook things and miss the most significant ones. In my attempt to get out of the life’s biggest trap, I discovered the group of new breed of business people – the people who have built walk-away income.
You need Competition to make real money with content marketing. Those mini niches, or little keyboard lists you see passed around of “high volume low competition” phrases are NOT going to make you any real money, and in my view, are mostly worthless and distracting. The key to crushing it with your content? Big evergreen niches that never go out of fashion – diet, dating, divorce, and the sort of stuff that never goes out of style.
If you don’t have something like these on your website and you have a form, expect your email box to attract the attention of spammers when their robots (yes they have their own versions of spiders out looking for vulnerable sites) find your address.
You must drive people to your sites before you can sell them anything. ‘Build it and they will come’ only happens in the movies. People don’t want to spend hours trawling through pages of results from search engines. They want an answer NOW and hit that download button to solve their problem so you have to be there to provide it and make that sale. That leads onto a whole other learning module about traffic and search engine optimisation and there are loads of traffic and Seo manuals out there covering this ever changing subject.
Getting great results with social media marketing is all about being strategic in your efforts. This means you want to spend your time on sites where your target market hangs out, engage others in conversations and get to know then and then follow up with them to expand your network.
The key factor in Seo is linking. The internet is all about sites that link to each other. That’s what makes it “tick”. Google marks each page on the internet by level of page rank or PR. It scores it from to 10. The higher a PR page that links to your site the greater weight it gives to your site. Be careful when submitting to website directories, especially with paid listings. The site may state a PR5, 6 or 7 but the crucial element is the PR of the page that your link will ultimately come off. Also be sure to use the correct anchor text. Don’t use your business or company name but a key phrase that you use in your title tags of your site.
Depending on your niche and the nature of your blog you may need to post more often than others do. If you are considered as a source of information by your readers, then posting often will mean that you do not disappoint them. Additionally, if the reader demographics on your blog show that you have a following of people that need much information, then you may have to provide some content each day to meet their needs. In this case, you should not provide too much information at once as this can become wearisome. Write short, clear posts that will be easy to read and process.
A very complex net can only be achieved with a lot of planning. When your keyword strategy isn’t that complicated, you can get by through highlighting keywords in random articles and using them as hyperlinks. When your keyword strategy is complex, you really do have to plan out which articles are going to support which keywords, and plan ahead so that support for each keyword is equally distributed. The length of long-tail keywords means that you can’t get away without this thorough planning.