Can Your Customers Find Your Business On The Search Engines?

November 14, 2018 | By bigapple | Filed in: Search Tips.

You also need to consider where the majority of your traffic is coming from. If your traffic is coming from search engines then having frequent posts is necessary. However if you have a loyal readership then it is best to leave some time in between posts so your readers are not struggling with information overload. Secondly, they are able to comment on your blog and you have the opportunity to interact with them before you have to post again.

Why? Because when you’re providing services that have to deal with emotional hot-buttons like investing, buying or selling real estate, or even life coaching most people want to do a little research. They want to be assured that they are making the right decision.

But achieving that initial boost is not usually easy. Most businesses don’t have the necessary expertise in-house and have to resort to employing an external consultant. Choosing the right search engine optimisation (Seo) consultant will be vital if you’re looking to get the best possible results.

The buzz on the internet is all about content marketing. The premise is that internet surfers are looking for information, and are not necessarily looking for you and/or otherwise interested in what you have to sell.

Hold a summit to forecast the happenings of the real estate industry in the near to mid term future. This will be a good chance to review the current activities in the market and at the same time, network and meet new people. Conference like this will always attract people and generate leads.

III. Specialize in a Niche: The reason I advise this is that you can not only charge more, it can be easier to land clients because your marketing will be more focused.

Use Internal Links. You want the search engines to be able to find their way around your site. Think how difficult it would be to walk around a city like Edinburgh if there were no sign posts or if you didn’t have a map. Links from your homepage to other pages on your site act as sign posts that search engines can use to rank your pages. You need to work out what are the main pages that you want to rank for and then link to these pages. Then use relevant keywords to link to these pages. For example, to rank a page for “Edinburgh builders” use the word “Edinburgh builiders” in the text that links to that page. Remember to use keyword diversity to make it look more natural. So don’t just use anchor text keywords, but other words like “contact us” or “click here”.

This is another way of gathering more knowledge to make a decision. Reading customer review, reading articles on the subject, watching videos, twittering friends, e-mailing friends, reading Consumer Report, or calling an expert on the subject are all simply ways to gather more knowledge.

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