Online Marketing – Packed Full Of Strategy Tactics And Tools

November 8, 2018 | By bigapple | Filed in: Content.

If you are a marketers or online entrepreneur with a message to get out to the masses, there are really only 2 types of content you’ll be coming up with.

I’ve been creating content marketing campaigns for clients and for myself for years. The operative word is “campaign.” As the competition for attention online becomes tougher, you need to plan your strategy, track, and follow through.

Kids usually aren’t nearly as excited about outdoor art fairs as their parents are. Most of the vendors are going to be marketing crafts and products that your child just won’t care about. Just because the child doesn’t like any of the items that are being sold at the art fair doesn’t mean that they aren’t going to be begging their parents to buy them something. Odds are pretty good that the kids’ sunglasses you are selling will be just the thing the parent’s need to keep their little ones pacified.

In fact, social media can keep you so busy that it’s easy to forget that the whole point is not to make more friends, but to make friends with purchasing power (i.e., friends with benefits).

Somebodys Watching You – Have you ever thought about anyone doing a search on you or your business? No? Guess again. For one reason or another your name or business shows up on the Web every day of the week. Get the total story on this here.

For example, let’s take the normal basic service you might commonly see on offer. By this we mean a sales strategy and perhaps a DM campaign. It hardly breaks new ground. At the other end of the scale you get companies that can offer a complete end to end service. This incorporates literally everything from advertising, to branding, copywriting, web design, right the way through to search engine optimisation and public relations campaigns. If done correctly it leaves literally no stone unturned.

SYNDICATE Content Blog Post – You are basically syndicating content from a news site or a directory and posting it on your blog. You basically don’t write much here since you’re ‘borrowing’ content from another source. You can’t really aim for organic traffic with this since it’s already been indexed in another site first. But if it’s a trending, viral article, then these are usually good at getting social traffic. Be very careful of which sources you syndicate though, as some sites DO allow you to re-post their content but SOME DON’T.

Another way to check that your Seo is working is via your stats or analytics program. This will show you visitors to your website over time and the trend should be steadily upwards, taking into account any seasonality in your business.

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