Activity (or busyness) in social media domains does not equate to goal achievement. It’s expensive to create content (time and/or money) – if your content distribution strategy isn’t clear you’re shooting blindly and wasting valuable resources.
This is the ultimate content marketing system. Accept that to generate quality articles you must be well versed with the topic that you select or with the topic of your niche. No use trying to pen down say “Art of Performing heart surgery” unless you are an specialist in that area. So you need to earn knowledge by understanding your topic or take the help of an external content writer with expertise to do so.
Alternatively, a blog doesn’t need to attract and/or educate its target market to serve a marketing purpose. It may have an Seo (search engine optimisation) objective. In this case, the owner will.
It can also be all too easy to get stuck in a never-ending cycle of low-paying gigs. This sucks not only your time and energy, but it can shake your confidence.
I am no search engine optimisation expert, but I do know that content drives traffic. You do need to know how to write well enough. Do not rely upon paid writing services. C grade article writing does not win you traffic.
Your bounce rate is pretty high. This is a sign that people landing on your site aren’t finding what they’re expecting so they don’t stay and this can hurt your rankings as well as leave you frustrated.
Because shoppers are going online to get knowledge. After entertainment, the biggest reason shoppers go online is to learn something. Buying something is a distant second place reason to go online.