To find the authority site in your niche or on any particular topic, simply go to a search engine, type in a keyword, and view the top 3 results that appear in the natural (organic, not pay-per-click) results. These are typically the authority sites for the keywords you entered.
Internet Opportunities Small Businesses Overlook – There are two areas of internet marketing that most small business marketers overlook. These opportunities are search marketing and rich media. Search marketing involves using keywords and phrases to drive traffic to your site and rich media is the use of such items as: drop-down boxes, video files, opt-in forms, and other items like these. Learn more about these two areas in this article.
Don’t know where to start? Very good question. There are so many offers/programs/courses offered apparently, to beginners. Most of them are very good but you may not be ready for them yet.
Without a clear and relevant content marketing strategy, you’ll attract followers who are irrelevant to your business – there’s no point having 50,000 followers if they aren’t in your target audience. How do you feed your ‘ideal client’ into your traffic generation strategy? With content your ideal client needs!
Including a promotional gift with a mailer ensures the mail is opened. Everybody loves to receive gifts in the post. Once the mailer is opened your information will be in full view by the recipient which will ensure your message is conveyed. Make sure you choose something that is in keeping with your campaign to add to the overall message from your company.
Forth, plan your Internet marketing. You don’t need to go over the top, but you must have some grasp of how you’re going to market the site. Because that is critical to how you develop your web pages. For instance, if you intend to rely on search engine optimisation (Seo), then you must research the appropriate keywords in advance of any web design.
In offline advertising, you are surprising the buyer by going to them. They are not looking for you. And the buyer hearing your radio ad, does not write down your phone number to phone until they are ready to buy. The newspaper reader will not clip out your ad until the customers are ready to buy.