Another advantage of contacting companies directly is that you can usually charge more. The reason is, businesses care about their brand. And many realize that they need to “invest” in content to make their brand believable, useful and trustworthy. So they don’t want to hire freelancers who’ll write for per article; they wouldn’t trust the quality.
Twitter and your blog make for an interesting relationship, especially if your objective is Seo. A ‘Tweet’ can pick up leads, who then visit your blog. From time-to-time, the visitor will like what they see and link to it from their site. This conveys some of their Google ‘trust’ to your blog.
The Title tag is an important part of web design for search engine optimisation. This tag is likely to be picked up by search engines and displayed as a result header when a visitor finds your website on a search engine. This tag also appears as the title that in the blue strip at the top of your browser.
Another way to check that your Seo is working is via your stats or analytics program. This will show you visitors to your website over time and the trend should be steadily upwards, taking into account any seasonality in your business.
Tell the World Who You Are: A good Ebook is all about excellent content marketing and soft selling. So the idea is the content you’ve created should have helped to solve a pain point and educated the reader on the chosen subject, while simultaneously opening them to the idea of coming to you for more help. So, it is time to tell them who you and what you offer. Create an “about us” page complete with company story, logo, service offerings, and helpful links.
In this final installment, I would like to introduce you to some different approaches that you can take to turn “ideas” into “content”, whether it’s a video script, an article a blog or a podcast. This list is by no means exhaustive, but hopefully will get you going!
If your company is ready to expand, determine how to most effectively and efficiently help it grow. Create a growth plan according to your industry standards, available resources and the amount of time, money and staffing you are willing to invest in the growth. Once you have a solid plan in place, focus on realistic marketing efforts that push the expansion while providing a manageable increase in customer/client development.
Most important get your target keywords right. We will not discuss keywords and key phrases and your target market here. We start assuming that you have your target keywords and target niche market clearly defined.