One thing that’s important for long-tail keyword strategies is thinking about more than just one page at a time. Actually, this is important for all kinds of Seo, as your pages need to be used to support each other. It’s especially important for long-tail strategies for website optimisation.
Within 2 hours I had registered a business name and purchased my first domain. That was the easiest part of the journey. Since then it has been all about learning and working. You see I work full time and my business requires that I invest several hours every evening to support it.
1) Don’t need to learn everything about content marketing. – If you are new to this traffic generation method, it may be months before you learn all the ins and outs of content marketing. To work around this, hire a firm to do the work on your behalf. You can stand on the sidelines and learn as you go.
How flexible they are in meeting your needs as a business. Are they always able to provide you with everything you need for your web solutions? A good web solutions company will find the answer for you, even when they don’t immediately know the solution.
Do they understand search engine optimisation, and offer this as a service? You may not be interested in having search engine optimisation performed on your website today, but it is an inevitable path you need to take at some point, and not having a website designed in a search engine friendly manner from the beginning will likely cost you a lot more to have your site redesigned at a later stage.
If you don’t start with the foundations in the right place, you can’t build a business on what you do. A great big penny more than dropped on my head, I’d tried hundreds of things, but not setting things up properly, not waiting until they were running properly, all sorts of errors.
To avoid this you need to understand what a good marketing agency does and what it can offer to your business. Even then it’s not easy to get a firm answer. There is a world of difference between what the best companies can do and what you’ll get from some of the run of the mill providers.
At this point in my studies, I realized that there was another layer to this learning curve. When they were talking about traffic, they really meant audience retention.