Your online business is the same, set up the correct foundations and your business will thrive, with the right foundations your business can build higher, expand, deviate and metamorphise whenever you want it too because that’s what you have planned for it to be able to do.
Then I started to uncover the tendency of people to overlook things and miss the most significant ones. In my attempt to get out of the life’s biggest trap, I discovered the group of new breed of business people – the people who have built walk-away income.
What they may do is make you number one for an obscure phrase like “20-something Internet marketing advisor Nottingham.” Phrases that will do nothing to help your business.
I find a list of words that relates to your company and the services or products you offer. Call to mind the words I believe that getting people to respond to what you want them to do and concentrate on them. This could include converting into leads or potential sales. Once you have this list, select one, you should use on your website.
That is the key to your title for your ebook. Find your unique selling point and describe it in a few words. Some people get overly concerned with trying to fit in as many keywords as they can in the title in the hope of search engine optimising at this point, but that is missing the aim of the task. The title that you choose for your Ebook is meant to appeal to people, not search engines. You want to sell it to people who have seen the name on a list of titles, the search engine optimisation comes only when the book is completed.
It was an exhausting exercise and clearly a waste of energy. I was like a hamster where I kept going continuously around the wheel until I just dropped dead from exhaustion.
Please Note: I’m often asked if my uncommon good looks, Shakespearean command of the English language, and transcendent sense of personal flair and class are a big reason for my content marketing success. The truth is, it’s a fair question, and while I appreciate you noticing, the good news is, Anyone can use the ideas below for an Instant bump in readers, subscribers and sales. even if you’re not super stylish like me.
There is a tendency for the ‘make money’ products to appear as an ‘easier’ option, as compared to say, product creation. This isn’t necessarily true. If you know loads of accurate information on a subject, it wouldn’t be that difficult for you to write it down as an Ebook or record it as an MP3 download or make a screen capture video.