Within 2 hours I had registered a business name and purchased my first domain. That was the easiest part of the journey. Since then it has been all about learning and working. You see I work full time and my business requires that I invest several hours every evening to support it.
This is the most frustrating thing I have learnt. Most web designers (especially the ones at the budget end of the market) cannot build a website that will generate good search engine rankings if their life depended on it. They have absolutely no clue about Seo (search engine optimisation) and will sell you designs that are search engine poison. The problem is most of them can talk a good fight and will baffle you with jargon that hides that they have no idea what they are doing.
If you haven’t already, plan your email marketing strategy for 2012! Sales Leads Guru can help you. Email marketing campaigns increase brand awareness, encourage action from your customers and make the phone ring.
The buzz on the internet is all about content marketing. The premise is that internet surfers are looking for information, and are not necessarily looking for you and/or otherwise interested in what you have to sell.
Great products can indeed ‘sell themselves’, and bad products shouldn’t be sold. A great product is by far easier to market and promote than a bad product. But what makes a great product?
Keywords are the phrases folk type in when they are doing searches on the internet. Keyword research and selection is maybe the most significant part of promoting an online business.Keywords serve as the foundation the complete search engine optimisation process is constructed on. Keyword Relevance you need to find keywords that have to do with your business in order that they will bring in traffic that’s valuable to you. Keyword Acclaim you have to find keywords and phrases that are being searched for constantly, or else you could rank 1 and get no traffic.
All social marketers have their own unique strategies (you have a few elements you’ve compiled to individualize your brand). These strategies must provide a profit for them to be viable. If they don’t, you’re just splashing water instead of swimming. This means that measuring your word of mouth marketing effectiveness is a must in order to generate an online presence that proves its worth and benefits your brand.
A blog with an online marketing purpose has to focus on the particular market it’s attempting to attract. That usually means content of interest to that market. For example, a person selling Pensions might focus their blog on investment strategy. Such a site would include economic commentary, investment trends, and legal methods to reduce tax.