Leave your “shy” self at home. At the office, on the phone and in person you need to be “on.” Engage with your clients, be politely aggressive and start the conversation.
A blog with an online marketing purpose has to focus on the particular market it’s attempting to attract. That usually means content of interest to that market. For example, a person selling Pensions might focus their blog on investment strategy. Such a site would include economic commentary, investment trends, and legal methods to reduce tax.
Twitter and your blog make for an interesting relationship, especially if your objective is Seo. A ‘Tweet’ can pick up leads, who then visit your blog. From time-to-time, the visitor will like what they see and link to it from their site. This conveys some of their Google ‘trust’ to your blog.
Publishing is now marketing and marketing is now publishing. Your influence stems from your value. Your value stems from your content and your relationships.
Install a Blog tab to show your latest blog posts which helps to position you as an expert and build your credibility. Some blog tab applications also update your Facebook Fan Page status as soon as a new post has been published.
But achieving that initial boost is not usually easy. Most businesses don’t have the necessary expertise in-house and have to resort to employing an external consultant. Choosing the right search engine optimisation (Seo) consultant will be vital if you’re looking to get the best possible results.
First, let us be clear. Viral marketing is content marketing. However, when you are creating your content, your goal broadens. You want to offer value to your prospects and customers. However, you also want to go beyond offering basic value. You want the content to be so compelling that it goes viral. There are several types of content that can help you reach your viral marketing goals.
Value: You can promote your article all you want, but unless it has some solid information, no one is going to want to read it. Make sure you are providing value.