Seo 101 – Understanding Online Marketing Basics

April 11, 2018 | By bigapple | Filed in: Content.

Probably the biggest reason why some websites fail is because they are not Seo friendly. Being Seo friendly is about having good high quality content. A search engine robot will crawl your text, rather than images, so avoid overloading your pages with images as these are not useful in Seo and often just slow down the website instead. Part of high quality content, is having good meta and title tags too.

search engine optimisation (Seo) does just that. The next step after building your own website is to build roads from your website to search engines. An Seo expert can help you optimise your website to have it appear higher in search engine results, leading more internet users to visit your site. Remember that more users visiting your site on a daily basis means more money for your business. Through Seo you can get more daily hits on your website without paying a single cent on advertising. Put simple, Seo is a set of techniques used to help a website rank higher in Google results for a particular keyword. This is referred to organic Seo, which helps your website receive more daily hits, without paying search engines.

One method that I highly suggest is content marketing. You see, content will always be here. I mean let’s be honest with ourselves. most of us don’t have the money to invest in paid advertising ventures. But we sure do have a lot of time on our hands. How much content do you think you could publish online if you dedicated yourself to write for six hours every day? How many articles would that be? How many people do you think you could get to your business opportunity? The answer is obviously unlimited.

In my line, as a CG artist, people are always seeking ways to improve things, like learning new shortcut keys, using more efficient coding, or even just thinking about how to maximize each polygon. Work are monotonous in nature, it is you who brings life into it. So please work with a passion, if not change your job. Remember brand equals reputation, without the passion, you would never be able to brand yourself as a good employee.

What you must NOT do is ‘short change’ the body with value. There’s nothing worse than promising the reader information about a subject and then not delivering. It’s the kiss of death. Article marketing is one of the best ways to drive quality traffic into your business because you are already building a rapport with them as they read your article. If you don’t deliver, then why would they continue to move onto the next step with you. Bottom line. deliver them ‘the goods’!

The Warrior Forum. This is the largest Internet marketing discussion forum in the world. All of the top Internet marketers hang out here at one time or another.

Use Internal Links. You want the search engines to be able to find their way around your site. Think how difficult it would be to walk around a city like Edinburgh if there were no sign posts or if you didn’t have a map. Links from your homepage to other pages on your site act as sign posts that search engines can use to rank your pages. You need to work out what are the main pages that you want to rank for and then link to these pages. Then use relevant keywords to link to these pages. For example, to rank a page for “Edinburgh builders” use the word “Edinburgh builiders” in the text that links to that page. Remember to use keyword diversity to make it look more natural. So don’t just use anchor text keywords, but other words like “contact us” or “click here”.

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