I looked for a new boat. it was still pretty ropey, leaked a lot, broken planks etc. So I put it up at my parents house and rebuilt it, it took 2 years to rebuild from the keel up, every piece of wood was stripped, cleaned, planned and sanded and refastened back into place. Every broken plank was replaced, new decks and new fittings, new sails and mast, new rigging to hold the mast up and new rudder too.
Publishing is now marketing and marketing is now publishing. Your influence stems from your value. Your value stems from your content and your relationships.
Most important get your target keywords right. We will not discuss keywords and key phrases and your target market here. We start assuming that you have your target keywords and target niche market clearly defined.
The Web design should also include the Description tag. This is a short description of what the web page is about and it often appears just below the title in search engine results. Although the importance of the Description tag in search engine ranking is uncertain, the description in a web design acts like a sales pitch. This is your opportunity to tell the visitor what the web page is about and why he or she should click on your website. Remember, web design is not just about building a website and getting it ranked. A good web design should do all this, get the visitor to click on your website when it is found and sell your products and services.
What you must NOT do is ‘short change’ the body with value. There’s nothing worse than promising the reader information about a subject and then not delivering. It’s the kiss of death. Article marketing is one of the best ways to drive quality traffic into your business because you are already building a rapport with them as they read your article. If you don’t deliver, then why would they continue to move onto the next step with you. Bottom line. deliver them ‘the goods’!
You must drive people to your sites before you can sell them anything. ‘Build it and they will come’ only happens in the movies. People don’t want to spend hours trawling through pages of results from search engines. They want an answer NOW and hit that download button to solve their problem so you have to be there to provide it and make that sale. That leads onto a whole other learning module about traffic and search engine optimisation and there are loads of traffic and Seo manuals out there covering this ever changing subject.
Please Note: I’m often asked if my uncommon good looks, Shakespearean command of the English language, and transcendent sense of personal flair and class are a big reason for my content marketing success. The truth is, it’s a fair question, and while I appreciate you noticing, the good news is, Anyone can use the ideas below for an Instant bump in readers, subscribers and sales. even if you’re not super stylish like me.
Try to implement the communication word that attracts them, to be part of our business. Using words such as ‘we’, ‘us’ and ‘you’ is the best, when it comes to building relationship with content.