SEO consulting is easier since they can explain to you the process and possible ways to increase the page rank of your website in popular search engines such as Google, Bing, Yahoo, etc.
Direct traffic is your first stop. Most social and content marketing will result in navigation to your site, but this doesn’t necessarily mean that others are getting the message. Remember that sharing your brand is up to your audience members. What mediums are you using that allow content to be shared when the audience navigates to your site? Many Facebook apps allow status updates (your friend recently read an article). Be sure that you incorporate apps to allow for indirect third-party sharing in order to get the most benefit from direct traffic.
Many entrepreneurs get caught up in trying to write killer headlines and cookie-cutter templates. But, in the hands of the busy entrepreneur it’s just a recipe for overwhelm & mediocre pie.
Many people blog to help increase traffic to their main web site. Blogs provide a great way of increasing back links from relevant content. No one knows for sure exactly what is required to get to the top spot on Google, but many Seo’s use a variety of techniques to achieve this. The golden rule in search engine optimisation is that Content is king. Loads of quality, relevant content on the same subject will, in Googles eyes, establish you as an expert in that area. Fresh, quirky ideas on your blog will help to increase your visitor count and therefore the quality of your back links increases.
This four phase procedure is the one David Wood used to produce 25000 free visitors in 8 short weeks. I use the same strategy to produce 20-30 leads per day for free and by the end of this article you too can create unlimited targeted leads for free.
Google is thought to take account of something called “link velocity”. This is the speed at which it finds backlinks pointing to your site. As mentioned earlier, you can see this happening with any major news event – all other possible connotations of the search term take a back seat for a few days.
Loud opinions about situations always stir up a controversy. Many people will want to weigh in and share their opinion too. Reports are a great way to create viral marketing content that is controversial. Blog posts work quite well too because they provide people with a format to respond. One way to capitalize on controversy is to create a free report, promote it and discuss it on your blog. This way you are reaching your audience quickly and the viral report will spread quickly.
Research is vital to starting your campaign. Research all the keywords you want to use in your campaign as this will help you know what keywords work and do not. The keywords are vital to driving traffic to your website, so always remain precise and use phrases over single words. This is because using a single keyword may mean you will drive non-specific traffic, rather than specific traffic (i.e. people who are looking exactly for what you are selling). For example, if you are a car audio company and use the keyword ‘car’ you will drive traffic for people interested in cars, rather than car audio. You may want to localize your keywords as well, for example ‘limo hire in Peterborough’ in order to half the competition.