This encompasses anything that relates to your website but isn’t on your own site. Mostly this focuses on links pointing back to your site and most Seo firms concentrate their efforts on these.
Ask your readers what matters to them? Don’t try to guess. You can do this through email newsletters and social media channels such as Twitter and Facebook.
One of the first steps in marketing a service business is to get your branding in place. Make sure your business name, your tag line and your logo are all connected – that they send a consistent, positive and results focused message. Your brand is what prospective clients will remember you by. You’ve only got a few seconds to make a first impression, especially online, so make sure you have your ducks in a row – everything about your brand should be clear, concise and consistent.
One of the first Facebook Apps that I used to brand my Business Fan Page and make it stand out was the Static HTML App. Now there are many apps that you can install on your Fan Page to promote your business, product or service, interact with your fans, build your list and more.
Before we look at our 10 top tips for local Seo, what should you, as a small business owner, be looking for if you are wanting to hire one of the many Seo agencies for search engine optimisation? You need to find a Seo company who specialises in increasing your online presence and converting visitors into new clients. Your Seo specialist should have working knowledge of the local marketing environment and who will also be able to provide you with some Seo tips and search engine optimisation training.
Article marketing. I would suggest that you start your content marketing campaign by writing and distributing articles to directories. This is one of the fastest ways to share information online. All you need to do is write your articles based on the requirements of directories and get them published. The goal here is not only to educate your readers but also to build links through your resource box. These links will help in improving your page ranking and will act as gateways to your website.
Because shoppers are going online to get knowledge. After entertainment, the biggest reason shoppers go online is to learn something. Buying something is a distant second place reason to go online.
This list was provided to me by my mentor so I cannot vouch for everything in there. I use it myself regularly and try to clear out any dead links etc, but there will be some in there still.