The main goal for a Bum marketer is to try and land his or her article in Google’s or Yahoo, MSN, Bing and so on, search engines. Once the article shows up on these engines, people like you and me browsing for whatever we’re looking for, browse through them.
Di wrote this book because she found out what a minefield it was out there. There is mass misinformation, re-hashed garbage and just plain “wrong” information. It’s virtually impossible to find reliable and useful information in relation to search engine optimisation.
First, it’s important that you understand the reason why you need to build your coaching business through content marketing. As you’re selling information-based products, you need to show your potential clients that you have the needed expertise or in-depth knowledge to help them out or to address their needs. There’s no better way to do that than sharing what you know to these people. The more in-depth information you share, the better your chances of earning their trust and later on, their business.
You need to write your copy so that it is persuasive to both humans AND search engines. This is an art form and a science that takes many years to master.
Second, clearly define your target market (s). Decided niche you want to target, ensuring that this is the right place for you. Decide who it is that you aim to communicate with. What problems are they seeking to solve? What type of language, terms, and symbols do these people deploy in relation to their problem? So, plan how to shape your offer on the website to satisfy these customers’ needs.
I am certain, that is the question that must be bothering you. Don’t worry we will hold hands and move together to uncover the article marketing secrets.
What we are trying to achieve in this article is finding a title that describes the overall theme of the website, incorporates your main product or services and also is able to sell in a few short words; as this will be seen as the title in the search engine results pages. From an online marketing view point it is also important to consider company and product branding; it may be important to include the brand in the title of the page also. From a pure Seo perspective it is more important to have the product or service present as this what is more relevant to the search a person would do in a search engine.