In offline advertising, you are surprising the buyer by going to them. They are not looking for you. And the buyer hearing your radio ad, does not write down your phone number to phone until they are ready to buy. The newspaper reader will not clip out your ad until the customers are ready to buy.
This is another way of gathering more knowledge to make a decision. Reading customer review, reading articles on the subject, watching videos, twittering friends, e-mailing friends, reading Consumer Report, or calling an expert on the subject are all simply ways to gather more knowledge.
You must drive people to your sites before you can sell them anything. ‘Build it and they will come’ only happens in the movies. People don’t want to spend hours trawling through pages of results from search engines. They want an answer NOW and hit that download button to solve their problem so you have to be there to provide it and make that sale. That leads onto a whole other learning module about traffic and search engine optimisation and there are loads of traffic and Seo manuals out there covering this ever changing subject.
First, it’s important that you understand the reason why you need to build your coaching business through content marketing. As you’re selling information-based products, you need to show your potential clients that you have the needed expertise or in-depth knowledge to help them out or to address their needs. There’s no better way to do that than sharing what you know to these people. The more in-depth information you share, the better your chances of earning their trust and later on, their business.
The other thing I wish I had known is to buy more bandwidth, email accounts and domains than you think you will need. 1GB storage, 3 emails and only 1 domain will get you nowhere fast and if you are like me you will max it out at the most inconvenient time.
Facebook Groups: If you don’t have a Facebook account, you should get one now. It’s a great place to meet other people in your niche. They may also be interested in your content! You can join multiple groups in your niche, (e.g. network marketing groups) and post your content on the wall so multiple people in that group can view it.
Great products can indeed ‘sell themselves’, and bad products shouldn’t be sold. A great product is by far easier to market and promote than a bad product. But what makes a great product?