What we are trying to achieve in this article is finding a title that describes the overall theme of the website, incorporates your main product or services and also is able to sell in a few short words; as this will be seen as the title in the search engine results pages. From an online marketing view point it is also important to consider company and product branding; it may be important to include the brand in the title of the page also. From a pure Seo perspective it is more important to have the product or service present as this what is more relevant to the search a person would do in a search engine.
search engine optimisation is a pain in the behind. The amount of work it takes to get good positions for your site is just not worth it when you can leverage off the work of others.
First, let us be clear. Viral marketing is content marketing. However, when you are creating your content, your goal broadens. You want to offer value to your prospects and customers. However, you also want to go beyond offering basic value. You want the content to be so compelling that it goes viral. There are several types of content that can help you reach your viral marketing goals.
So these are my top three suggestions for turning your “ideas into content”, and “content into Cash”! Try to be as fresh and original as possible with your work.
All these directories are free directories and you are required to do a simple registration to start posting your content. As you go along, you could include other directories to your submission list. The submission could be done manually which is utterly time consuming or through a tool which is not onlymore quicker but it also gives to hundreds, if not thousands of sites. I personally use Article marketing Robot and Magic Article Submitter.
Use Internal Links. You want the search engines to be able to find their way around your site. Think how difficult it would be to walk around a city like Edinburgh if there were no sign posts or if you didn’t have a map. Links from your homepage to other pages on your site act as sign posts that search engines can use to rank your pages. You need to work out what are the main pages that you want to rank for and then link to these pages. Then use relevant keywords to link to these pages. For example, to rank a page for “Edinburgh builders” use the word “Edinburgh builiders” in the text that links to that page. Remember to use keyword diversity to make it look more natural. So don’t just use anchor text keywords, but other words like “contact us” or “click here”.
This might be to sign up for your newsletter, download your free e-book, or share your content on social sharing sites like Twitter, Facebook and Google+.
The key factor in Seo is linking. The internet is all about sites that link to each other. That’s what makes it “tick”. Google marks each page on the internet by level of page rank or PR. It scores it from to 10. The higher a PR page that links to your site the greater weight it gives to your site. Be careful when submitting to website directories, especially with paid listings. The site may state a PR5, 6 or 7 but the crucial element is the PR of the page that your link will ultimately come off. Also be sure to use the correct anchor text. Don’t use your business or company name but a key phrase that you use in your title tags of your site.