Your website isn’t non-perishable. If you don’t update it regularly, you could lose out. For search engines, static equals stagnant. Search engines don’t want stagnancy. If there hasn’t been an update in a while and Seo has been ignored, it becomes clear to search engines that the content is old and outdated and if someone else is fresher and more current, you could lose your footing and you could even be de-indexed altogether.
Content does seem to come along one piece at a time. You might be able to acquire a large set of articles from your Seo company, but you’ll still be dealing with them one piece at a time. This can lead to thinking that is a little too one-directional. You take an article, you apply your Seo strategies, and you publish it.
With all types of Seo, it’s important to think of your content as part of a larger net. When your website optimisation focuses on single-word keywords, you need to link through to the pages assigned to those keywords, using your content to support your keyword structure. The same is true of a long-tail search engine optimisation campaign, but with the difference that the net needs to be a lot more complex.
Without a clear and relevant content marketing strategy, you’ll attract followers who are irrelevant to your business – there’s no point having 50,000 followers if they aren’t in your target audience. How do you feed your ‘ideal client’ into your traffic generation strategy? With content your ideal client needs!
First, determine the channels that you’re going to use to distribute information. Are you going with article marketing, guest blogging, ezine publishing, or Ebook writing? If you have the time, I suggest that you make use of all of them so you can easily widen your reach. However, you can choose one or two channels that you think will compliment the online behavior of your potential clients.
Intriguing Title and Synopsis: How many times have you opted NOT to read something because it sounded boring? I believe we all have, so don’t shortchange your title! I recommend writing your title and synopsis before you write the article body, since you will likely be more motivated at the beginning.
“Not anymore,” said Rebecca. “Things didn’t work out so well.” For the next thirty minutes, Rebecca told us how after only a few weeks, Tom began dating another woman he met in his training program, and they were close to getting engaged. She said she was doing all right, but since she had “lost” Tom, she was lowering her expectations and “settling” for guys she would have never considered previously. Before leaving our office that day, Rebecca spent at least thirty minutes tearing Tom apart.
Research is vital to starting your campaign. Research all the keywords you want to use in your campaign as this will help you know what keywords work and do not. The keywords are vital to driving traffic to your website, so always remain precise and use phrases over single words. This is because using a single keyword may mean you will drive non-specific traffic, rather than specific traffic (i.e. people who are looking exactly for what you are selling). For example, if you are a car audio company and use the keyword ‘car’ you will drive traffic for people interested in cars, rather than car audio. You may want to localize your keywords as well, for example ‘limo hire in Peterborough’ in order to half the competition.