Usually, you will be charged on the number of hits a link gets when your ad is clicked, this is recognized as pay per click. For some search engines, you’ll be charged with the few times your ad shows up when a certain keyword or search phrase is searched. It’s imperative you have great search content in your ad. You will find many tools on the Internet which can aid you in using the right keywords at the right instant.
Research is vital to starting your campaign. Research all the keywords you want to use in your campaign as this will help you know what keywords work and do not. The keywords are vital to driving traffic to your website, so always remain precise and use phrases over single words. This is because using a single keyword may mean you will drive non-specific traffic, rather than specific traffic (i.e. people who are looking exactly for what you are selling). For example, if you are a car audio company and use the keyword ‘car’ you will drive traffic for people interested in cars, rather than car audio. You may want to localize your keywords as well, for example ‘limo hire in Peterborough’ in order to half the competition.
Your blog should focus on content marketing. In my quest for building my traffic generating skills, I found out that content marketing was quite effective. I stopped blogging about what I was interested in and started to write and produce more relevant content that my audience wanted to read. If you offer quality content, they will keep coming back for more juicy tidbits.
Don’t be afraid to ask direct questions about the methodology that they will be employing. Also remember that it’s very hard to guarantee quick results in the world of Seo. If a consultant offers rapid results then this should immediately be sending you a warning signal.
It’s also important that you are able to strike up a positive relationship with any search engine optimisation expert. If you’re not going to get along, then working together is likely to prove tough.
All these directories are free directories and you are required to do a simple registration to start posting your content. As you go along, you could include other directories to your submission list. The submission could be done manually which is utterly time consuming or through a tool which is not onlymore quicker but it also gives to hundreds, if not thousands of sites. I personally use Article marketing Robot and Magic Article Submitter.
Don’t know where to start? Very good question. There are so many offers/programs/courses offered apparently, to beginners. Most of them are very good but you may not be ready for them yet.
Value: You can promote your article all you want, but unless it has some solid information, no one is going to want to read it. Make sure you are providing value.