Gone are the days when advertisers pumped out catchy messages and consumers passively received them. Today, consumers choose what marketing messages they wish to receive. They seek product information on their own terms, typically through internet marketing. You must think strategically about your marketing. Great products need a strong strategic marketing plan.
This is the most frustrating thing I have learnt. Most web designers (especially the ones at the budget end of the market) cannot build a website that will generate good search engine rankings if their life depended on it. They have absolutely no clue about Seo (search engine optimisation) and will sell you designs that are search engine poison. The problem is most of them can talk a good fight and will baffle you with jargon that hides that they have no idea what they are doing.
TRAINING & Tips Blog Post – This is pretty much what this blog post is. I’m providing some training for you with this post with the aim of teaching something. You can either aim for organic traffic, social traffic or both. These ones are very powerful if done right. But there’s also a way to do them Wrong. The fact is, a lot of people are writing the same old boring articles like “lead generation tips” or “marketing tips” and the usual stuff. If you want to know how to stand out in your content, then read more here for some content marketing strategies.
In this final installment, I would like to introduce you to some different approaches that you can take to turn “ideas” into “content”, whether it’s a video script, an article a blog or a podcast. This list is by no means exhaustive, but hopefully will get you going!
One of the first steps in marketing a service business is to get your branding in place. Make sure your business name, your tag line and your logo are all connected – that they send a consistent, positive and results focused message. Your brand is what prospective clients will remember you by. You’ve only got a few seconds to make a first impression, especially online, so make sure you have your ducks in a row – everything about your brand should be clear, concise and consistent.
This is the model that was used by some of the richest people in the world. Many of them made their fortunes selling software (ever heard of a guy named Bill Gates) and most of them didn’t do a single line of code themselves. The Software System will show you how to do the same thing for yourself.
search engine optimisation (Seo) is a series of techniques which enable your website to rank higher in the search engines. Currently there are over 200 factors that affect your websites rankings. This makes it easier for visitors to find your site and helps drive traffic to it. And more traffic means more customers and increased turnover.
A blog with an Seo objective still needs to contain useful information. And as its page rank and ‘trust’ grow, so will the number of people who find it. The owner will then have to give more consideration to the interests of his/her followers, rather than content that merely convey ‘link juice’ to his/her main site.