SEO consulting is easier since they can explain to you the process and possible ways to increase the page rank of your website in popular search engines such as Google, Bing, Yahoo, etc.
Ultimately there is no definitive on search engine optimisation apart from patience. That really is the name of the game. The key elements that should be adhered to with regards to on page factors are numerous. Firstly, all title tags of your site should show the main key terms that you are optimising under. Do not exhaust this and pay attention to the number of characters that you use. The meta keywords again should not be exhausted and in the meta description of your site do not overload the key terms. Search engines are wary of this and produce a description that contains your main terms and related terms to your site and business.
SYNDICATE Content Blog Post – You are basically syndicating content from a news site or a directory and posting it on your blog. You basically don’t write much here since you’re ‘borrowing’ content from another source. You can’t really aim for organic traffic with this since it’s already been indexed in another site first. But if it’s a trending, viral article, then these are usually good at getting social traffic. Be very careful of which sources you syndicate though, as some sites DO allow you to re-post their content but SOME DON’T.
It also has to be interesting. Humor, storytelling and the proper use of graphics will make the post attractive to readers and they’ll want to share it with their friends or even repost it on their own blogs. This is where the magic of content marketing and content syndication lies.
Research is vital to starting your campaign. Research all the keywords you want to use in your campaign as this will help you know what keywords work and do not. The keywords are vital to driving traffic to your website, so always remain precise and use phrases over single words. This is because using a single keyword may mean you will drive non-specific traffic, rather than specific traffic (i.e. people who are looking exactly for what you are selling). For example, if you are a car audio company and use the keyword ‘car’ you will drive traffic for people interested in cars, rather than car audio. You may want to localize your keywords as well, for example ‘limo hire in Peterborough’ in order to half the competition.
First, determine the channels that you’re going to use to distribute information. Are you going with article marketing, guest blogging, ezine publishing, or Ebook writing? If you have the time, I suggest that you make use of all of them so you can easily widen your reach. However, you can choose one or two channels that you think will compliment the online behavior of your potential clients.
Your web hosting is the electronic equivalent of the landlord who leases you office space for your business. Your web host is the location where your business lives.
What you share and how you share it will affect how eagerly your audience shares it with their own network. Using your online tools effectively is essential for success. Social networks aren’t all the same, each requiring that you adapt your content differently. While the audience might find the content relevant, it doesn’t mean that your approach is working.