Is everyone going to say yes? No, unless you have a powerful article then most are going to say no, but these publishers are always looking for good articles and stories to tell their list, so you will find people who are interested.
It fills an unmet consumer need. The key to all good marketing strategies, whether it’s a product development or a promotional strategy, is discovering what your customers truly want and need and then building it. Whether it’s something beautiful to add to their home or collection or some service that makes their lives easier, customers have unmet needs, and it’s your job to find them and fill them if you want a successful business.
How long have they been in business – Everyone needs to start somewhere, but if you are hiring someone that has just started their business and does it part-time, make sure this is not just a little hobby they have on the side to bring in a few additional dollars. This designer might not be around in twelve months time when you need to make changes to your website. This will be a real problem if they had the original design files–it is not standard practice for your designer to give you the original design files without you incurring an additional cost.
Di wrote this book because she found out what a minefield it was out there. There is mass misinformation, re-hashed garbage and just plain “wrong” information. It’s virtually impossible to find reliable and useful information in relation to search engine optimisation.
Nowadays, relationship in business does matters. Prospect doesn’t just go online, and buy things they want randomly. They want to know the person behind the website. In this case, it is like Seth Godin told in his blog, trust does make profits.
Now, make sure that you are offering value with your hubs. This website is more than just another content marketing site; it’s a business asset. Not only can you drive traffic to your websites, you can also earn revenue from their ad program. And this is a very effective way to create passive income for you business and accumulate a marketing budget.
Ask your readers what matters to them? Don’t try to guess. You can do this through email newsletters and social media channels such as Twitter and Facebook.
This might be to sign up for your newsletter, download your free e-book, or share your content on social sharing sites like Twitter, Facebook and Google+.