As with your title, you want the cover to grab a reader. There are number of image services where you can get free images, just be sure you can use the image on products for sale and without attribution.
Always ensure that you use objective language when writing for the web. This is important as it helps build credibility. Avoid promotional and exaggerated terms which only help to add to the amount of editorial work that has to be done at the end of the day. Always remember to highlight your text as this helps make words easy to read. Bold or colored text can help achieve this. It is better to use one idea per paragraph instead of cramming many ideas in one when writing for the web. This will help make your paragraphs legible and easy to read. Not every reader can withstand being taken through a paragraph that does not seem to have an ending.
So Many Clicks, So Few Sales – Click fraud is the biggest reason so many people who use pay-per-click engines loose so many sales. Each and every day there are numerous people who will click your link just for kicks with the intention of draining your account to eliminate their competition. Get more on the story here.
For example, let’s take the normal basic service you might commonly see on offer. By this we mean a sales strategy and perhaps a DM campaign. It hardly breaks new ground. At the other end of the scale you get companies that can offer a complete end to end service. This incorporates literally everything from advertising, to branding, copywriting, web design, right the way through to search engine optimisation and public relations campaigns. If done correctly it leaves literally no stone unturned.
You also need to consider where the majority of your traffic is coming from. If your traffic is coming from search engines then having frequent posts is necessary. However if you have a loyal readership then it is best to leave some time in between posts so your readers are not struggling with information overload. Secondly, they are able to comment on your blog and you have the opportunity to interact with them before you have to post again.
I’ve been creating content marketing campaigns for clients and for myself for years. The operative word is “campaign.” As the competition for attention online becomes tougher, you need to plan your strategy, track, and follow through.
Publishing is now marketing and marketing is now publishing. Your influence stems from your value. Your value stems from your content and your relationships.
It can also be all too easy to get stuck in a never-ending cycle of low-paying gigs. This sucks not only your time and energy, but it can shake your confidence.