See what’s hot in any given industry. Staying abreast of what people are sharing and saying around a particular topic will give you important insights into what your audience is interested in.
There are, however, other, less intrusive forms of online marketing. Methods which do not rely on a third party ad provider and will improve your website. Welcome to the world of search engine optimisation. This is a world of making your website more attractive to search engines and to searchers.
Ask your readers what matters to them? Don’t try to guess. You can do this through email newsletters and social media channels such as Twitter and Facebook.
So, how does a 45 year old, computer illiterate, career carpenter, who just got his very first computer, transition from the rough and tumble world of building million dollar custom homes, to the fast paced world of Internet marketing? What are my seven secrets to success? Well, grab a pencil and take some notes. Regardless of your back-ground, you can do this too.
If you don’t have something like these on your website and you have a form, expect your email box to attract the attention of spammers when their robots (yes they have their own versions of spiders out looking for vulnerable sites) find your address.
Article marketing. I would suggest that you start your content marketing campaign by writing and distributing articles to directories. This is one of the fastest ways to share information online. All you need to do is write your articles based on the requirements of directories and get them published. The goal here is not only to educate your readers but also to build links through your resource box. These links will help in improving your page ranking and will act as gateways to your website.
I looked for a new boat. it was still pretty ropey, leaked a lot, broken planks etc. So I put it up at my parents house and rebuilt it, it took 2 years to rebuild from the keel up, every piece of wood was stripped, cleaned, planned and sanded and refastened back into place. Every broken plank was replaced, new decks and new fittings, new sails and mast, new rigging to hold the mast up and new rudder too.
A blog with an Seo objective still needs to contain useful information. And as its page rank and ‘trust’ grow, so will the number of people who find it. The owner will then have to give more consideration to the interests of his/her followers, rather than content that merely convey ‘link juice’ to his/her main site.