What you share and how you share it will affect how eagerly your audience shares it with their own network. Using your online tools effectively is essential for success. Social networks aren’t all the same, each requiring that you adapt your content differently. While the audience might find the content relevant, it doesn’t mean that your approach is working.
You must drive people to your sites before you can sell them anything. ‘Build it and they will come’ only happens in the movies. People don’t want to spend hours trawling through pages of results from search engines. They want an answer NOW and hit that download button to solve their problem so you have to be there to provide it and make that sale. That leads onto a whole other learning module about traffic and search engine optimisation and there are loads of traffic and Seo manuals out there covering this ever changing subject.
Your system should initially focus on brand promoting. You must let people know what you are and what you are offering. The best way to do this is to promote it socially is through social media sites like Facebook, Twitter and Youtube and should also go for content marketing strategies like article, press release and reviews. To start up go for one strategy and master it. Once you have mastered it hit for the other one.
Twitter and your blog make for an interesting relationship, especially if your objective is Seo. A ‘Tweet’ can pick up leads, who then visit your blog. From time-to-time, the visitor will like what they see and link to it from their site. This conveys some of their Google ‘trust’ to your blog.
There is a way to make to them a little more lucrative – but lets not run before we can walk. If you have a well established blog you may find people approach you to pay for ad space. This can be very lucrative but unless you have a long fixed contract with the advertiser it cannot really be relied upon. Plus, you have to be sure to keep your blog is up to date and the traffic coming through or you may lose your sponsors.
You can break the niche down as much as you like, say for instance; writing about shopping for, cheap plus-size dresses,, or selling plus-size women’s clothes on eBay. There are lots of niches and people who want to delve deeper into understanding them will happily pay for a good product where all the knowledge is there in one place.
So this is our ideal vision of a marketing agency in the 21st century: proactive, creative and abreast of modern technology. In other words: everything you could want to look for. However, to really understand how it works we have to look at each of these sectors in turn.
Another way to check that your Seo is working is via your stats or analytics program. This will show you visitors to your website over time and the trend should be steadily upwards, taking into account any seasonality in your business.